GOSHEN — Brunk Corp. has built its reputation and success on distributing plastic products by rail and truck and moving other freight. Now the company has added a new division to provide environmental-friendly products to melt ice and snow and suppress dust.
Eco Surface Solutions is the new division and joins Brunk and its other division AJP Corp. operating out of the facility on Logan Street and its Minneapolis, Minn., location.
“We made a considerable effort to push these products in our local areas and markets,” said Tracy Bartow, president of Brunk, AJP and Eco Surface Solutions.
Eco Surface Solutions is marketing a liquid de-icer product that can be applied by itself or combined with rock salt to make the salt more effective, thus reducing the amount of salt needed, according to Bartow. Also, the liquid increases the range of temperatures that salt will melt ice, which moves down to -10 degrees Fahrenheit, he said.
“We wanted to give it its own brand,” Bartow said. That has now happened and Bill Kinney, national sales director for Eco Surface Solutions, has been traveling the Midwest and eastward.
“It’s a unique product whose time as come,” Kinney said.
The liquid is a byproduct of ethanol production and Kinney said it reduces the amount of salt needed on highways and parking lots and it also is an anticorrosive, so it also limits the corrosive effect of salt.
“By mixing it with salt you can use quite a bit less salt, up to half in most cases,” Kinney said.
The product has been used by the Elkhart County Highway Department and the Goshen Street Department. Kinney markets to similar road departments in his sales area, but private entities are also big customers. Kinney said he calls on hospitals and universities, all who are looking to increase their “green” status.
“That is a huge marketing point for us to go in and sell our products,” Bartow said.
Kinney and Bartow believe that liquid additives to chloride de-icers will become commonplace in the future because the public wants less salt going into their watersheds and soils. Bartow also believes the federal government will get involved in the process in the future.
“I believe it will be mandated,” he said.
Kinney agreed. “Once you put salt out, there is stays and leaches into the soil,” he said.
One unique aspect of Ice Ban, Kinney said, is that when it is applied before an ice or snow event it prevents the ice and snow from sticking to a road, sidewalk or parking lot.
Products
Eco Surface Solutions sells two products based on the IceBan liquid — IceBan 305 Liquid to be used before a storm and IceBan Professional Blend — which is a blend of sodium chloride, magnesium chloride and IceBan 305. The company also sells bulk rock salt and spray equipment for applying the IceBan from all-terrain vehicles or trucks, and poly tanks for liquid storage.
Summer products
The demand for de-icers evaporates during the summer months and Eco Surface Solutions’ other business is the application of dust control products. Next week those going to the Elkhart County 4-H Fair will benefit from the company’s generosity, as it donates dust control products to the fairgrounds.
Unlike the de-icing products, Eco Surface Solutions applies the dust control chemicals for its customers. The company has ventured as far away as North Carolina to apply its dust control products, according to Bartow.
The company’s diversification has been the right move during the economic downturn which has reduced the demand for plastic products, according to Bartow.
“This diversification has really helped keep us afloat and we feel it has much more potential, Bartow said.
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